Our new brand identity, designed to liberate

In September 2014, we started a strategic project to review and refresh our brand identity.

The brand had been neglected for too long, and progress in our products and service offerings meant that the brand identity and our proposition were no longer inline.

We are truly passionate about what we do, and wanted our brand to reflect this. So, we started at the very beginning and reevaluated our company purpose and its values.

With the support of our Board and all our employees we defined a new mission: 

To help transform the enterprise through innovative solutions to capture, share and retain knowledge.

A new vision:

To be a pioneer and global leader in organisational memory.

And a refined set of values that truly embodied the organisation’s beliefs:

  • Respect
  • Passion and Drive
  • Commitment to Excellence
  • To make a difference to our customers’ lives.”

We decided to create a unique differentiator for our clients. Our three service offerings - Knowledge Consulting, Software Testing and Business Analysis - will now all be underpinned by our unique KaamsⓇ Organisational Memory System. This means that in all assignments that we undertake, knowledge and experience gained, will be harnessed, protected and given back to our clients to build their organisational memory pool. This added value comes as standard.

This focus on sharing and freeing up of knowledge is what underpins our new brand identity, Amsphere. Knowledge, liberated.

Knowledge now becomes an integral part of everything we do. And liberating that knowledge so that it becomes an asset of your organisation is core to our proposition.

Our analysts and software testers will map, process and test your business systems to ensure a quality driven, right first time approach. And when they’re done, all of the knowledge they’ve gained throughout the project is yours, to use on new projects and releases. Our knowledge consultants will map the business critical information that will enable you to share best practice across operations, or protect from knowledge loss due to acquisitions, outsourcing, transformation or retirement. Liberating knowledge to generate efficiencies, de-risk and reduce operational cost.

Whatever our assignment, we will be supporting you, our clients, in unlocking the potential of your organisation.

Our new brand identity is just the start. We believe that Amsphere truly has a unique and compelling proposition that will deliver significant results for your business. If you would like to hear more, get in touch.

Ramesh Subramanian

Director of Products & Strategy