Ladbrokes delivers new digital platform thanks to Amsphere

Ladbrokes delivers new single digital platform in double-quick time thanks to Amsphere's integrated assurance and testing services.

29th July 2015

Ladbrokes has released its new digital Sportsbook platform and seeks to position the firm as the industry leader. This latest significant digital move focuses on combining its sportsbook roadmap and development into a single work-stream with one front-end technology provider (Mobenga), deployed across web, mobile, tablet and other devices. 

To make sure Ladbrokes' new digital platform was delivered successfully, Amsphere provided independent testing services. Amsphere’s proposition was to migrate and enhance the current mobile offering to the desktop thereby improving the user experience and replacing of the current eComm and Classic websites.

Dipen Nagda, Head of Digital Product for Ladbrokes said:  “We set out to deliver a high-quality sportsbook in just 8 months and Amsphere were key in helping us achieve that ambition. We wanted to provide the quickest and easiest digital customer experience within the betting industry and our key partners played their roles well in getting us there. Ladbrokes now has a platform with an adaptive approach which allows our customers to enjoy a first-rate digital experience."

Amsphere’s Chief Executive Officer, Ricky Shankar said: “The new sports book digital Platform has been launched with a view to growing the Ladbrokes digital business as a whole. Desktop continues to be an important digital platform and the idea was to share the technology and the success experienced with the sports mobile app with the desktop platform. This was a critical step needed to be market competitive across all channels. Amsphere were delighted to work alongside Ladbrokes to ensure this project was a success."

About Ladbrokes

Ladbrokes is one of the world’s leading betting and gaming enterprises with origins dating back to 1886. It is a market leader in retail bookmaking in the UK, Ireland, Belgium and Spain where it operates a combined total of more than 2,700 betting shops. In total it employs over 14,000 people in Britain and over 15,000 in total.

Ladbrokes offers thousands of betting markets on a daily basis via the Internet, mobile Internet and, the company’s online betting and gaming facility, currently has in excess of 1,000,000 active customers. Betting is offered via 13 tailored sites in nine different languages; supporting 17 currencies.  

About Amsphere

Amsphere is a specialist provider of business analysis, software testing and knowledge acquisition services. Our services are all underpinned by Kaams® – Amsphere’s organisational memory system.

Whether your business is implementing a new system that requires testing, changing suppliers, rolling out best practice or embarking on a major change programme, our offering will ensure that the critical knowledge that keeps your business running is captured and harnessed for future business growth. 

If you are interested in working with Amsphere please get in touch via LinkedIn or the contact us page of our website.

For more information contact:

Paloma Redondo, Marketing Manager

Tel : +44 203 146 6400